The Ground_Up Project is the deal-sourcing platform for sustainability.

We are a financial technology company and a leading platform for impact ventures looking for funding under US $20M.

Join to assess your investment-readiness using the free Value Compass tool and to be seen by investors on the platform.


GROUND UP PROJECT SA – PRIVACY POLICY for The Ground_Up Project Website and Platform

The Ground_Up Project is a financial technology platform for small environmental impact companies. The Ground_Up Project Platform offers a set of tools for investors, entrepreneurs and providers on which they may do many things, including submitting, exchanging, and analyzing information.

The Ground_Up Project respects your privacy and is committed to protecting it. This Privacy Policy describes The Ground_Up Projects’ policies and procedures on the collection, use and disclosure of your personal information when you use the The Ground_Up Project Platform. We will not use or share your confidential information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect from other sources.

Scope of this Privacy Policy

This Privacy Policy applies only to your relationship with The Ground_Up Project.  It does not apply to the interactions that you have with any other individual, entity, investor or other group through the The Ground_Up Project Platform.  The Ground_Up Project has no control over this disclosure or sharing, and is not responsible for it. 

This Privacy Policy describes the types of information we may collect from you or that you may provide when you use The Ground_Up Project Platform , and our practices for collecting, using, maintaining, protecting and disclosing that information.

This Privacy Policy applies to information we collect:

On The Ground_Up Project Platform;

In e-mail, text and other electronic messages between you and The Ground_Up Project, on the Ground_Up Project Platform or otherwise; and

When you interact with our links and applications on third-party websites and services.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by The Ground_Up Project or any third party (including our affiliates and subsidiaries); or  

Any third party (including our affiliates), including through any application or content (including advertising) that may link to or be accessible from or on The Ground_Up Project Platform.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use The Ground_Up Project Platform. By accessing or using The Ground_Up Project Platform, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of The Ground_Up Project Platform after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.  


This Privacy Policy is a part of the Terms of Service for The Ground_Up Project Platform. The terms “The Ground_Up Project,” “The Ground_Up Project Platform,” as well as all other capitalized terms not otherwise defined in the Privacy Policy have the same meaning set forth in The Ground_Up Project Terms of Service.

What is “personal data”?

"Personal data" is any data that (1) is recorded in any form, (2) is about or pertains to a specific individual and (3) can be linked to that individual. For example, and without limitation, your first and last names, address, email address, telephone number and other contact information, and your project information are "personal data."

Personal data does not include  website data, aggregated data, or uploaded documents.

What kind of personal data is collected?

We collect personal data at different stages of your use of The Ground_Up Project Platform.

When you visit - If you visit or use an interface which interacts with, whether or not you sign-in as a registered user, we collect your IP address, the location of your Internet Service Provider, the type and version of Internet browser that you are using, and the website from which you came. We also collect information regarding your site usage, such as the time spent on a page and the number of pages you viewed.

When you set up an account - When you set up your account, you will be required to provide certain personal data including your name and email address. You may also be invited to provide optional personal data, such as photograph, postal address or phone number. If you choose to do so, our use of your personal data shall be governed by this Privacy Policy.

When you interact with The Ground_Up Project Platform - We also collect personal data that you provide when you interact with The Ground_Up Project Platform such as, for example, by uploading documents, or when exchanging correspondence with us such as through support emails.

When you use your account - We collect information that you provide or create when you use your account, such as:

·          If you provide project information, for example, information about your customers, product/service, financials, and impact. You may also include a video recording or picture. All financial information you put onto The Ground_Up Project Platform is confidential unless you decide to share any of it.

If you provide any information about or personal data of a third party (such as a person's name or photograph), you are representing to The Ground_Up Project that you have all necessary authority and/or have obtained all necessary consents from such individual to enable The Ground_Up Project to collect, use and disclose his or her personal data as set forth in this Privacy Policy. If we receive a written complaint or direction from the person, we will take down his or her information and notify you that we have done so.

How is personal data collected?

We collect personal data directly from you when you provide it through your use of The Ground_Up Project, such as in emails or when you fill out forms that are displayed on The Ground_Up Project Platform.

We also use cookies that are sent to your computer, or action tags that are placed on The Ground_Up Project Platform. For additional explanation on cookies and action tags, see Terms of Service.

For what purpose will my personal data be used?

The Ground_Up Project uses your personal data to maintain your account and to provide you with services such as data analytics and portfolio aggregation on The Ground_Up Project Platform. We also use your personal data to respond to requests that you make of us, and to contact you and to provide you with information that we believe may be of interest to you.

We may also use your name and contact information to make queries to social networking and other sites, such as LinkedIn, for a variety of purposes, including, but not limited to, verifying your identity, and showing you how you are linked or connected to other individuals who are also users of The Ground_Up Project.

With whom may The Ground_Up Project share personal data?

Under certain business or legal conditions, The Ground_Up Project may have to disclose your personal data to others as follows:

• Within The Ground_Up Project family – The Ground_Up Project may now or in the future have a parent, subsidiary or related company or companies within The Ground_Up Project family of companies. The Ground_Up Project has the right to share all personal data with all such affiliated companies.

S ervice Providers - The Ground_Up Project may engage other companies and individuals to perform necessary business functions on behalf of The Ground_Up Project (e.g. outside contractors or service providers). If it is necessary to perform these functions, these companies or individuals may have access to personal data of our users. These service providers have agreed not to use the personal data for any other purpose other than providing the required services.

•Legally Required Disclosure - Under certain circumstances, disclosure of your personal data may be required by law. The Ground_Up Project may disclose your personal data (1) if, in its own best judgment, it is required to do so in order to comply with a facially valid judicial or governmental subpoena, warrant, or other order, or (2) to a government institution that has asserted its lawful authority to obtain the information, or (3) in connection with the exercise or defense of its rights.

•Change of Ownership - If ownership of The Ground_Up Project changes as a result of a merger, acquisition, or transfer to another company, your personal data may be transferred to the successor entity. If such transfer takes place, you will be notified of any material changes to the Privacy Policy and provided with the ability to opt-out of the transfer of your personal data to the successor entity.

Can I access or change my personal data?

All registered users of The Ground_Up Project Platform can access the personal data that The Ground_Up Project holds about them and can see it listed in their profiles. They can correct, amend, or delete this data at their convenience.

For auditing and security purposes, The Ground_Up Project keeps a log of all users' activities, which is retained in its archives as necessary for The Ground_Up Project to fulfill its obligations. Users may, but are not guaranteed to, have access to the personal data that pertain to them. However, because the administrative and technical burden associated with the retrieval of these archived data is substantial, The Ground_Up Project charges a fee for this effort in a manner that is consistent with its actual cost. In addition, each user's right of access may be limited to the extent that providing access might infringe on a third party's privacy rights. Requests for access to this archived information are handled on a case-by-case basis, after The Ground_Up Project has verified the identity of the requestor. Inquiries should be made as provided in the section.

Can I have my personal data deleted?

You can delete any personal data that is recorded in the profile that you create for yourself.

What is Aggregated Data, and how is it used?

Data aggregation is a process in which information is gathered and expressed in a summary form for purposes such as statistical analysis, in order to obtain information about a particular group based on specific variables. Data used for aggregation purposes are collected in a form that removes all identifiers, and may be combined with other data for which all identifiers have also been removed. The Ground_Up Project uses aggregated data to generate accurate metrics about the early stage private equity industry.

Aggregated data are packaged and licensed to third parties such as governments, economic development agencies and financial institutions. An example of aggregated data may include:

  • Data about industries and geographies related to companies seeking investors and those successfully obtaining investments.

What is Website Data, and how is it used?

Website data is aggregated data about the overall traffic to, and usage of The Ground_Up Project Platform. Examples include the number of visitors to the website and the number of registered users of The Ground_Up Project Platform. The Ground_Up Project may extract and use website data for internal purposes, in order to analyze the performance of The Ground_Up Project Platform and applications. For example, we may use these data for traffic analysis and business decision making, in order to determine how we can improve our site or its functionalities.

The statistics generated in this manner contain no personal data and cannot be used to gather any information about individual visitors to the site.



The Ground_Up Project uses 'cookies.' A cookie is a small amount of data sent to a user's web browser from a web server, which is then stored on the user's hard drive. Cookies are used to make site navigation easier, and can help recognize a returning visitor. The Ground_Up Project's cookies do not generate any personal data, do not read personal data from your computer, and are not tied to any personal data. Most browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies, or to prompt you before accepting cookies from the sites that you visit. If you decide not to accept our cookies, some or all features of the site may not be available because navigation on the site is facilitated by cookies. You can delete cookies from your computer at any time. You can learn more about cookies by visiting:  or .

•Action Tags 

The Ground_Up Project uses action tags. An action tag is a small piece of code that is placed on a webpage or in an email in order to track the pages viewed or the messages opened, the date and time when someone visited our website, the website from which the visitor came, the type of browser used, and the domain name and address of the user's Internet Service Provider. Action tags allow us to better understand how users and visitors use our site or browse through our pages, so that we can improve access to and navigation through the site, add or modify pages, according to our user's patterns. Action tags cannot be removed or deleted by our users, because they are part of the programming of a webpage.

•Log Files 

Log file information is automatically reported by your browser each time you access a web page. When you use the The Ground_Up Project Platform, our servers automatically record certain information that your web browser sends out whenever you visit any website. These server logs may include information such as your web request, ip address, browser type, referring/exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other similar information.

•Web Beacons 

When you use The Ground_Up Project Platform, we may employ web beacons, which are used to track the online usage patterns of Users anonymously. No personally identifiable information from your account is collected using these beacons. In addition, we may also use web beacons in HTML-based emails sent to Users to track which emails are opened by recipients.

•Do Not Track Signals 

The Ground_Up Project does not track or use Do Not Track signals.  

What security measures are in place to protect my personal data?

The Ground_Up Project uses physical, technical, and administrative procedures in order to safeguard and protect personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, while we do our best to implement reasonable security measures, we do not guarantee that our safeguards will always work.

The Ground_Up Project uses industry-standard technological means to protect your personal data while in transit through the Internet. We use encryption and a comprehensive authentication protocol to provide reasonable security. However, please remember that no security system on the Internet is perfect.

What about Uploaded Documents?

Documents that are uploaded to The Ground_Up Project Platform for sharing are stored at a third party data-storage service. All uploads and downloads are transmitted through the web between users and the data storage service using the same encryption techniques as those that are used with personal data. However, uploaded documents are neither stored redundantly, nor backed up. Therefore, we recommend that The Ground_Up Project users keep back-up copies of their documents if they upload them to the website.

When will The Ground_Up Project contact me?

The Ground_Up Project will communicate with you in response to your requests for service or customer support. We will contact you by phone or by email, according to your preference.

The Ground_Up Project will send you service-related emails if it becomes necessary to do so. The Ground_Up Project may also send you an email in order to notify you of new products, services or features, or updates to our Privacy Policy, Terms of Service, or other agreement that you have with The Ground_Up Project.

Links to other websites

The Ground_Up Project may provide links to other websites. We are not responsible for the privacy practices or content of these sites. In order to safeguard your privacy, please review the privacy policies of any sites that you may visit before providing any personal data to these third party sites.

Limitation of Liability

The Ground_Up Project exercises reasonable efforts to safeguard the security and confidentiality of your personal data; however, transmissions protected by industry standard technology and administered by humans cannot be guaranteed to be secure. The Ground_Up Project will not be liable for unauthorized disclosure of personal data that occurs through no fault of The Ground_Up Project including, but not limited to, errors in transmission, access to your account by anyone uses your user ID and password, your failure to comply with your security obligations, and the unauthorized acts of The Ground_Up Project's employees.


The Ground_Up Project does not provide products or services for individuals under the age of 18. We do not intentionally collect nor maintain information from users actually known to be under the age of 18, and we will not use that information if we learn that it has been provided by someone under 18.


If at any time The Ground_Up Project wishes to disclose, or use your personal data in a way, or for a purpose other than as described in this Privacy Policy, The Ground_Up Project will give you the opportunity to choose (opt out) whether your personal data (1) may be disclosed to a third party and (2) may be used for a purpose other than the purposes that are set forth in this Privacy Policy. 

Changes to the Privacy Policy

From time to time, The Ground_Up Project may update this Privacy Policy in order to reflect changes in its practices. Whenever such changes are made, The Ground_Up Project will post an updated Privacy Policy on its website and may email registered users. If the change is deemed material in the sole discretion of The Ground_Up Project, registered users may be offered the opportunity to opt out.

All changes will apply to the personal data that are already collected, and to personal data that are collected after the effective date of the revised Privacy Policy, and will become effective when posted.

You will have the right to terminate your account at any time.

Dispute Resolution

If you have any concerns or claims with respect to our Privacy Policy, please contact us at: .We will investigate and attempt to resolve any complaints and disputes regarding our use and disclosure of personal data.

Contacting The Ground_Up Project

Ground Up Project SA owns and operates the web site and the The Ground_Up Project Platform. Our mailing address is 1, Rue Henri-Spiess, 1208 Geneva, Switzerland.

If you have any questions about this Privacy Policy, or believe that its terms have not been complied with, please email The Ground_Up Project at:

Effective Date: May 1st, 2015


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